Beware Intensified Personalization

Once I had completed the Documentary Print book, I decided it would be fun to create ancilliary merchandise to go along with it. And what better medium than embroidery? One of the samplers (seen here in this post) refers to a state of mind we can all recognize. In the imagined world of the Social Research Foundation’s reports on living in the future anything personal was suspect at best. All expression was either corporate or channelled through what was called a Characterization of Persona Package. Anyone who has taken a marketing course, or done a branding exercise will surely recognize what this is all about. So, never let that personal identity leak through, right?

In fact, here is the motto:

Beware Intensified Personalization


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