I’m working with a client to help organize a vast quantity of her previous materials, which include writings, presentations and workshops. There is no shortage of content to work with, and our challenge is to find the centre.
Together, we are defining the centre of the work which she has been doing over the years, which (despite its various aspects) is all grounded in her approach and expertise. Then there is another centre, which is perhaps a deeper and more meaningful one, which is the directive or result of this work to date, and how that work relates to her audience and her clients. What is the centre for them? How does her work define that as well? By finding both her centre within her materials, and the centre in her audience, we can define the two in the place where they match. Bingo! We have the centre of the whole work, and can proceed from there. All the materials then radiate from this centre.
This way of concept definition is a wonderful process in which discoveries made can help to redefine the work of decades. As a process for the client it is both empowering and satisfying, giving a clear direction for future efforts.