The smartest show on TV has the smartest social media. Characters from my fav TV show, MadMen, are now talking to us on Twitter and I love it! Originally fascinated by the accuracy of the recreation of the early ’60s look and attitudes – smoke-filled rooms, (the smoking doctor!), the male/female divide, pointy bras and pre-pantyhose foundation garments, the office scenes – I moved into deeper appreciation of the storyline. Then I began to feel an understanding of the characters themselves as real people with deep backstories, mostly hidden. The characters were portrayed so well that they became real to me, and I thought of them well after the end of an episode.
We’re inundated with MadMen here, with Season 1 playing out on Bravo at 6pm Wed. and Season 2 time-progressed on AChannel Sundays at 10pm. Bouncing twice a week between times has added to my awareness of these very developed characters. I’m hardly noticing the 60’s settings anymore, they all just serve the story.
Okay, on to Twitter and hybrid media, where my innocent mention of anticipation for last Sunday’s episode brought a follow from Francine_Hanson, who I immediately connected with. She had me at “tuna casserole.” Now I’m following most of the MM characters, especially PeggyOlson, and Betty_Draper who gave me excellent dinner menu advice (NY Strip loin, spinach, potatoes) as did Bobbie_Barrett (go out and get your own meat.)
I quickly discovered I was in the 2nd wave of MM twittering. AMC had pulled the characters last Monday, but they returned next day or so with blessings. Institutions are always concerned over the lack of control over social media and its messaging.
It was really fun at first to find these characters right here in my personal twitter universe. It’s a communication into a past time as they retain all their early 1960’s attitudes. I like it best when they just relate, they should just forget any canned sneak preview comments relating to upcoming episodes. It’s better to discuss aspects of past eps. or just improvise on issues of the day.
Their Twitter numbers are miniscule (low thousands if that) and compared with broadcast viewer stats this could be seen as laughable. But it’s important to see that yes, the twits can be captured and we do go to the TV screen, paying attention for longer than 140 keystrokes. If it’s smart.
The energy released by hybrid media was a biggie for McLuhan and as an adman’s guru he would have found MadMen fascinating for many reasons. Past times indeed are pastimes, and where now are those innovative dream-makers of Madison Avenue? Well, a day or so ago Don_Draper tweeted that he’d been reading Gutenberg Galaxy over lunch. I wonder if PeggyOlson will see in on his bookshelf.
My question is, though, how long will this Twitter interest last before it burns out?