How DO you get a book or project to be seen and endorsed by Oprah? I can’t tell you. But people often come to me with their books saying, “This would be perfect for Oprah.” (One week 2 new clients told me the same thing!)
If Ann Mortifee’s book, In Love with the Mystery, is any example, the way to do this may surprise you. Do your people pitch the materials in front of her people for consideration? Maybe. That’s a very slow mechanism. Hardly quantum! Oprah said in her article, “Our main job in life is to align with the energy that is the Source of all energies, and to keep our frequency tuned to the energy of love.”
Ann’s book is the perfect case study. Right energy. Right intention. Right place. Right time. Ann never intended to write a book when she jotted down her 5 AM inspirations each day for a year. The tiny handwriting in her Yogananda appointment book was simply a record of meditative thought and awareness.
When her sister-in-law, Nancy saw the beauty of the daily thoughts, she encouraged Ann to take it to the next level – from handwritten notes to manuscript. What does this have to do with Oprah? Nothing yet. It is all about the work and its intention to be seen. Nancy asked me into the project at this stage, and I worked very closely with Ann to edit the writings, then to select and title the passages. We dismantled their daily chronology and assembled them into four sections that reflect the soul’s journey.
Next into the mix came the designer, Diane Feught. She took the defined manuscript and created the form and layout of the book. Her access to the wonderful photographs by Ann’s friend, Courtney Milne, enriched the book’s voice and meaning – the book became like a jewel. What does this have to do with Oprah? Nothing yet. It is all about the joy and necessity of creating.
As the book came to be, Ann and her husband, the acclaimed flute master Paul Horn, began to hear its music, and a musical companion to the book was recorded. Great musicians improvised with flute, piano and guitar, as Ann spoke and sang some of the phrases and passages in the book. This part of the project was then mastered, mixed and pressed to be included in the back of the book. What did this have to do with Oprah? (I think you get the idea by now… nothing yet!)
The book project was beautifully shepherded into form by Nancy Mortifee, and to make a long story short – it became a Canadian Bestseller! Word of mouth, regional launch events, Ann’s fans, all helped the book reach its readers. The only store in the entire USA that carried the book was run by friends of Ann and Paul – they did a reading and performance event there. This still had nothing to do with Oprah – but we are getting warmer. At another time, she did go into that store, “the Sacred Space”, in Santa Barbara, bought In Love with the Mystery and took it home.
Yes, now this has something to do with Oprah but nothing to do with press releases, pushing, marketing techniques. It has to do with the source of love and creativity.
A few years go by. The email comes in that Oprah will be quoting from the book in her upcoming November 2013 issue. Her people are fact-checking. It is happening! But how did this happen? Right intention. The entire project has an integrity that remained always true to that quiet inspiration, that well of silence within which all things are born.
The title of the book holds a clue to the secret: In Love with the Mystery. Let your project be one of love, and be IN that field of love as much as you can while the work evolves and comes into form. Since this life is truly a mystery, living and loving within this fundamental mystery is where all the magic happens! It is the relationship with the Divine.
What does this have to do with Oprah? Nothing actually – she’s also in Love with the Mystery, following her relationship with the Divine, wherever it may lead.
“Beyond our ideas of right-doing and wrong-doing,
there is a field. I’ll meet you there.
When the soul lies down in that grass,
the world is too full to talk about.
Ideas, language, even the phrase ‘each other’
doesn’t make sense any more.”
Find out more about the book HERE at Ann’s site. This is the quote that inspired her article:
“Let the power come. Let ecstasy erupt. Allow your heart to expand and overflow with adoration for this magnificent creation and for the love, wisdom and power that birthed it all. Rapture is needed now – rapture, reverence and grace.” – Ann Mortifee